Last Updated on October 21, 2020 by Early retired mom
Storytelling is an art.
It’s true in different business and for sure in life.
Being able to captivate your audience to listen what you have to say is critical to your marketing strategy and to your blog.
But don’t worry.
Storytelling for blogs is something that you can learn and get better at with time.
The thing is, being a good storyteller, helps you connect with your audience on a different level, an emotional one. Your message tends to resonate with them.
This is how you build a brand.
And this is how to get more traffic to your blog.
If you have developed the skills of storytelling, you know the tone of voice to use and the visual elements to add so that your users stick to the end of the article.
And you can therefore develop your own unique voice that will set you apart from the competition.
Sounds great, no?
If you already have a blog, you are already spending time on creating content. You might as well learn how to optimize it to create better user engagement and increased traffic.
If you do not have a blog already, I strongly advise starting with Bluehost for only $3.95 a month.
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In this guide, you’ll learn
- What is storytelling?
- What makes a great post
- How to put it all together and create a great post
So let’s get started!
What is Storytelling for blogs?
What is story telling and why should you care about mastering the skill of storytelling in your blog?
Blogs are made of content, mostly textual but now some visual content like images and videos. So, storytelling is even more important these days with the intensive use of social media.
When using storytelling, you can connect with your audience on an emotional level versus just providing an informative text.
You articulate your message for the reader, and make it easier for him to take the next step.
Whatever that step may be in your sales funnel. Your aim is to get them to hit the ‘Buy‘ button.
If that seems like a task meant for experienced marketers and content writers, think twice!
Set up point A, B and a bridge to connect them
What do I mean by that?
There is a good metaphor that I learn from my pre-sales boss while working for SAP that is basically saying the following:
A successful sale, means you can move a customer or prospect from point A to point B.
Sale in our case may be conversion, time on page or any other metric.
But that’s not where the story ends.
Imagine that point A is located on the edge of a cliff and point B is located on the edge of another cliff.
A lousy bridge connects those two points.
And a wild river runs beneath it.
Something like that:
Your job as a successful storyteller is to hold the user by the hand and slowly move them from point A to point B.
And to make sure they do not lose their confidence crossing this dangerous bridge.
You need to be able to build that trust, so they will cross the bridge with you.
Thinking of your content marketing this way, forces you to be laser focused with your text and visual.
This will keep your readers and help them reach their (and also your) final goal.
What is Good Storytelling for Blogs?
A great blog post that will get more traffic to a website should include the following::
- It needs to be memorable
- Providing value to the reader
- People can relate to your message
- Engaging so they’ll want to continue reading
- East to follow and read through
Having those elements in a blog post can definitely boost shares and likes.
But how do you actually do it? What are the components of a good storytelling?
So, what is really considered to be a good storytelling for blogs?
Every story, whether it is a book you read or a movie you watch, consist of 3 elements:
There is no story without a character.
The character is the one your audience can relate to. It is the glue that list the rest pf the part into a cohesive blog post.
Your character needs to put the glasses of your audience and see the world from their point of view.
This is the starting point.
It is where you set the stage for the story. It focused on the problem and the conflict of the character.
In the first part of your post, you want to captivate your audience. You need to convey the message that you understand exactly what is it that’s hurting them.
You understand what they struggle with.
Being able to do it right, will set the tone of the post, and they’ll want to read through to see what is the solution you suggest.
In this step, you are focused on how the character solves the problem that was stated in the first phase of the blog.
Here, as in all other parts of storytelling, you need to use an engaging and captivating language. Connect to their emotions and show them how the problem was resolved.
What they need to feel is that you understand what they need and you can show them how to get to the same results.
In marketing, there is an added step which is:
The call to action
This is an important piece that should not be left out or forgotten.
The call to action phase is where you ask them to take a specific action. Whether it is to subscribe to a newsletter, click the buy button, or leave their details to download a guide.
This is also called the decision phase.
The Process for Creating a Post That People Will Remember
Here’s how to the process for building a good storyline:
1. Research Your Audience
Storytelling for blogs means that you have to research what your audience is asking social media platform, on Reddit or where they hand out.
To get more traffic to a website, you want to understand your audience triggers and motivations.
What are their fears and wishes?
Then check what kind of answers are they getting and from whom? Is it your competitors? You may have some information written down when you started with your business.
Then make sure to take notes of any acronyms so you can use it in your marketing campaigns and in your content.
2. Choose a Story
Now it’s time to pick the specific message you want to convey.
I found this really great tool for creating a story telling post from a website called Design a Better Business that is truly helpful is organizing all your thoughts.
You obviously not do it each time maybe, but if you’re just starting out with storytelling it will save you time.
Here is an explanation of the canvas:
[su_box title=”Here is the explanation of the storytelling canvas” style=”soft” box_color=”#ff4085″]
SUBJECT What is the title and subject of your story?
GOAL What is the goal you want to achieve? Why are you telling the story?
AUDIENCE Who is your audience? Map them as a persona!.
BEFORE What do your audience members feel, think, know, want, etc. about the subjects in your story before they hear it?
SET THE SCENE Create a context (based on emotion, ethics, or facts) that helps the audience get in the mood of things.
MAKE YOUR POINT What is the main message you want to come across which will help support a change of heart with the audience?
CONCLUSION What are the arguments, facts, and anecdotes in your story? Where are you going to place them?
AFTER Do audience members feel, think, know, want, etc. after they hear the story? Be specific!
3. Get Personal
Getting personal is important for your audience to get comfortable with you and connect even more and get more traffic to a website.
Imagine meeting a new person, and you start talking.
Once he starts talking about more personal things, you can already feel you have a slightly better connection with him.
Then if he would just stick to the informative stuff about himself. Like job, family status and so on…
All of a sudden he becomes more approachable.
And you feel more comfortable to share your personal thoughts as well. In the blogging world that may mean to take some kind of action.
Talk to them, and tell your story, as if you had shared it with a friend. That should be the tone of voice and the language you use.
4. Define your call to action
Why are you writing this post? What is it you want your audience to do after they have read through your post?
Make sure it is well understood and easily accessible.
5. Define the type of output and supporting visuals
How do you package your content?
It is in a video?
How do users generally consume information like this?
If you are not a video person yet, you can use text and embed short video snapshots from a website that sharing those for download.
You can use images where it makes sense and delivers a point.
And now all that remains it to write and share.
Even it you feel it is not perfect or it can be better, you can always edit and adapt it better later.
Here are other posts related to build a blog:
- Blog Goals: The practical guide
- How to set up your Blog Business Plan
- 10 Types Of Blogs That Can Make You Serious Money
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(Yes, that was my call to action)
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